From “Buy Local” to “American Grown” –
how you can join
the Slow Flowers Movement

Award-winning author Debra Prinzing will discuss several cultural shifts in the floral industry and how they present exciting opportunities for American cut flower farms — including lavender growers.

The explosion of interest in “buy local” and “American grown” is rooted in the farm-to-table culinary world. Debra will share the parallels between the food and flower industries and highlight ways your lavender business can capture some of that “buzz.”

Learn how flower farmers small and large, in all 50 states, have aligned with floral designers, studios and retail flower shops to tell an important local narrative about their products and services. The connection between specialty cut flower farms and their customers creates a highly personal – and local – storyline that captures the hearts and minds of customers. It’s all about the seasons, places and people behind each bloom.

Audience members will learn how to focus on new “slow flowers” practices that reflect this shift and connect with locally-driven consumers in a new way.

A book signing will follow the presentation. “The 50 Mile Bouquet” and “Slow Flowers” will be available for purchase and Debra will personally inscribe your copies.